They moved from table to table every 20 minutes, exchanging small talk and getting to know each other. They were You Tube stars and marketing executives from companies like Uber and Amazon seeking an advertising union.Deals between big brands and viral online video performers, once an informal alternative to traditional celebrity sponsorships, are quickly maturing into a business estimated to reach billion in 2020. Curry helping him live a healthier life by drinking water from a Brita instead of a bottle.But when those creators go too far, companies that work with them risk being guilty by association.Felix Kjellberg, better known as Pew Die Pie, is You Tube’s biggest star, with 63 million subscribers to his channel.
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Some brands pay hundreds of thousands of dollars for a single sponsored video. Curry, who would regularly refill the Brita container. As the attention and money paid to stars on sites like You Tube and Instagram balloon, the stakes for both them and the brands to find the right match are rising.
Brita, the water filter company, paid Rudy Mancuso and Andrew Bachelor, who is known as King Bach, to make music videos with the basketball star Stephen Curry. The speed dating event, held during Vid Con, the online video industry’s annual convention, was one way the two sides are testing each other out.