The feature will sling Facebook into a domain in which it has long played a behind-the-scenes role but never entered directly.
These days, many digital matchmaking services like Tinder require users to sign up for the app through their Facebook accounts.
"Today, we are announcing a new set of features coming soon, around dating.” The service will be opt-in and will not match users with people they're already friends with.
Friends will not be able to see users' dating profiles, Zuckerberg said. “This is going to be for building real long term relationships, not just hookups,” he said.
But in the wake of movements like #Me Too and #Times Up, and concerns about user privacy, the way the world views relationships, specifically online dating, is shifting, making it more difficult than ever to understand the already tricky realm of sex and romance.
In a statement released to NBC News, Grindr said it was aware of the app’s vulnerability and had changed access to data of blocked users.
Pay attention to the details on profiles to work out hobbies, likes and dislikes.
Show them that you’re interested by asking a question.
The site has long let users state their romantic preferences or status on their profiles, an option it has tweaked over the years.
Likewise, a 2017 survey conducted by popular wedding planning site The Knot claims online dating is now the most popular way people date, up 5 percent from 2015.